walllet brand.

walllet brand.

walllet brand.

We’re excited to collaborate with you and share a short rationale behind our brand name and identity.

We’re excited to collaborate with you and share a short rationale behind our brand name and identity.

We’re excited to collaborate with you and share a short rationale behind our brand name and identity.

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Logo-mark, Logo-type and more.

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Why “walllet”
with 3 Ls?

Why “walllet”
with 3 Ls?

Why “walllet”
with 3 Ls?

In the world of crypto and Web3, we weren’t just looking to create another wallet; we wanted to introduce a new experience. That’s why we chose:

In the world of crypto and Web3, we weren’t just looking to create another wallet; we wanted to introduce a new experience. That’s why we chose:

In the world of crypto and Web3, we weren’t just looking to create another wallet; we wanted to introduce a new experience. That’s why we chose:

it’s not a wallet. it’s walllet.

it’s not a wallet. it’s walllet.

it’s not a wallet. it’s walllet.

The triple-L in our name is intentional, not a typo, but a statement.

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3Ls in crypto walllet logo
Three Ls
Three Ls
Three Ls

Three coins inside a wallet, viewed from the side

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Background Shape
Hidden w in crypto walllet logo
Letter "W"
Letter "W"
Letter "W"

These coins jump up and subtly form a W.

"the first letter of our brand"

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Background Shape
Hidden web3 number 3 in crypto walllet logo
Number "3"

This forms a visual metaphor that connects with Web3 (the “3”) and reflects how we think differently about wallets

More...

Here is more about our brand, Identity and design vision

The power of simplicity

We chose the clean, public-facing domain: walllet.com A word-mark without prefixes or suffixes, minimal, strong, and native to the Web3 world.

Feature Image

Our own vocabulary

Our tagline

Always simple

The power of simplicity

We chose the clean, public-facing domain: walllet.com A word-mark without prefixes or suffixes, minimal, strong, and native to the Web3 world.

Our own vocabulary

Our tagline

Always simple

walllet domain and main logo

More...

Here is more about our brand, Identity and design vision

The power of simplicity

We chose the clean, public-facing domain: walllet.com A word-mark without prefixes or suffixes, minimal, strong, and native to the Web3 world.

Feature Image

Our own vocabulary

Our tagline

Always simple

The power of simplicity

We chose the clean, public-facing domain: walllet.com A word-mark without prefixes or suffixes, minimal, strong, and native to the Web3 world.

Our own vocabulary

Our tagline

Always simple

walllet domain and main logo

More...

Here is more about our brand,

Identity and design vision

The power of simplicity

We chose the clean, public-facing domain: walllet.com A word-mark without prefixes or suffixes, minimal, strong, and native to the Web3 world.

Feature Image

Our own vocabulary

Our tagline

Always simple

The power of simplicity

We chose the clean, public-facing domain: walllet.com A word-mark without prefixes or suffixes, minimal, strong, and native to the Web3 world.

Our own vocabulary

Our tagline

Always simple

walllet domain and main logo

Colors.

Colors.

Colors.

This primary palette forms the fundamental
color scheme of the brand

This primary palette forms the fundamental
color scheme of the brand

This primary palette forms the fundamental
color scheme of the brand

Typography.

Typography.

Typography.

The three typefaces that define the brand

The three typefaces that define the brand

The three typefaces that define the brand

Background Shape

Onest

Background Shape

Onest

Background Shape

Onest

Minimum size.

Minimum size.

Minimum size.

The logotype, whether in horizontal or vertical lockup,

should not be used smaller than 120px in width to ensure readability.

When necessary, the sign alone may be used at a minimum size of 21px,

only in monotone. These guidelines apply strictly to digital environments.

The logotype, whether in horizontal or vertical lockup,

should not be used smaller than 120px in width to ensure readability.

When necessary, the sign alone may be used at a minimum size of 21px,

only in monotone. These guidelines apply strictly to digital environments.

The logotype, whether in horizontal or vertical lockup, should not be used smaller than 70px in width to ensure readability.

When necessary, the sign alone may be used at a minimum size of 21px, only in monotone.

These guidelines apply strictly to digital environments.

walllet logo brand minimum size in horizontal view
walllet logo brand minimum size in vertical view
walllet logo brand minimum size as a logo mark
walllet.com main full size and colored logo
walllet.com main full size and colored logo
walllet.com main full size and colored logo
walllet.com main full size, vertical colored logo
walllet.com main full size, vertical colored logo
walllet.com main full size, vertical colored logo
walllet.com main mark and colored logo
walllet.com main mark and colored logo
walllet.com main mark and colored logo

Logo misuse.

Logo misuse.

Logo misuse.

Reference these suggested guidelines when
using the walllet.com identity in your projects.

Reference these suggested guidelines when
using the walllet.com identity in your projects.

Reference these suggested guidelines when
using the walllet.com identity in your projects.

misuse of walllet logo size

Do not resize the logo without maintaining its proportions


misuse of walllet logo shadow

Don’t apply shadows, gradients, or any visual effects


misuse of walllet logo color

Don’t change the color of the logo


misuse of walllet logo structure

The logo-mark must always be placed to the right of the logotype

misuse of walllet logo direction

The logo must not be rotated in any direction

misuse of walllet logo transparency

Don't change the transparency of the logo

misuse of walllet logo change view

The logotype must not be placed vertically above the logo-mark

misuse of walllet logo outline

Do not Outline Logotype