About walllet.com
walllet.com helps freelancers and remote workers manage income that arrives from outside their local market.
Our product covers the route from getting paid to using the money: receiving supported currencies, viewing balances, holding value, paying online, using wallet features and converting to local currency where available.
The marketing team explains those workflows through search, social media, lifecycle communication, campaigns and product education. Accuracy matters. A campaign must account for product eligibility, regional availability, fees, timing and the actual user journey.
About the role
We are hiring a Digital Marketer to plan, execute and improve customer-acquisition campaigns across organic and paid channels.
You will work on search content, paid media, landing pages, campaign tracking, email or in-app lifecycle communication, social distribution and conversion analysis.
This is an execution-heavy role. You should be comfortable moving from keyword research to campaign setup, from landing-page copy to reporting and from a weak result to a specific test.
The role is suited to someone who can combine creative judgement with disciplined measurement.
What you’ll be doing
Planning and executing digital campaigns across relevant acquisition channels
Conducting keyword, audience, competitor and search-intent research
Writing or briefing landing pages, ads, emails and campaign content
Managing paid search, paid social and retargeting campaigns where appropriate
Building campaign URLs, naming conventions and tracking documentation
Monitoring spend, acquisition quality, activation and downstream conversion
Running landing-page and message tests with clear hypotheses
Supporting SEO content planning and internal-link development
Optimising existing content using Search Console, analytics and product data
Developing content-distribution plans for LinkedIn, X, communities and partner channels
Working with designers on campaign assets and creative variants
Coordinating campaign requirements with product and compliance teams
Producing weekly reports that explain results and proposed actions
Identifying tracking gaps, broken journeys and misleading conclusions
Maintaining a record of tests so failed ideas are not repeatedly relaunched
What you’ll need
At least 3 years of hands-on digital marketing experience
Experience managing measurable acquisition or conversion campaigns
Working knowledge of Google Ads, paid social platforms and campaign tracking
Experience with GA4, Search Console and spreadsheet-based analysis
Ability to interpret conversion data beyond clicks and impressions
Strong copywriting and landing-page judgement
Understanding of SEO fundamentals, search intent and internal linking
Experience with UTM governance and campaign naming
Ability to build clear testing hypotheses
Strong attention to detail
Clear written communication
Ability to manage several campaigns in a remote team
Nice to have
Experience marketing fintech, SaaS, payment or financial products
Familiarity with Nigerian digital channels and freelancer communities
Experience with lifecycle, CRM or marketing automation tools
Knowledge of app-store optimisation
Experience with AEO, GEO or AI-search visibility
Familiarity with Looker Studio, Amplitude, Mixpanel or similar analytics tools
Experience working with creators, affiliates or community partnerships
Basic Figma or creative-production skills
Knowledge of financial-advertising restrictions
What we offer
Meaningful ownership and direct influence on the product
A thoughtful, low-ego team that values clear communication
Flexible work with time for focused craft and collaboration
The chance to help build financial tools for a global customer base
